Mountain Dew has announced a promotion in which it will give away an Xbox 360 every 10 minutes for nine weeks, a total of 9072 consoles. Entries are made by taking the code under the caps of Mountain Dew and some other Pepsi products to Every10Minutes.com and putting the codes on a ten-minute slot, much like roulette. You can spread them out, or put it all on one slot to really maximize your odds. In addition, they will be giving out games, shirts, hats and other prizes. Bottles with game pieces should be appearing immediately, and drawings will begin August 28.
I plan on buying a lot of bottles and putting them all on one period. Here’s how I figure it: Mountain Dew sold 648 million cases last year. Assuming it will sell half that number between now and the end of the summer (the peak season for sode sales), that’s 324 million cases. Case volume is 192 oz. Assume exactly half the sales are cans. That’s 1,555,200,000 20 oz. bottles. Assuming one quarter of those people will actually remember to sign up, that’s 388,800,000 contest entries. Divided into 9,072 ten-minute slots, that means each drawing will present a one in 42,857 of winning an Xbox 360. If I put 100 entries in a single drawing, that will present me with a one in 428 chance of winning an Xbox 360, absolutely unbelievable odds. Of course, those are all just stupid assumptions and terrible math, but it makes me feel better, so shutup!
If you want to take a crack at the numbers, go ahead.
Oddly, Yahoo is running the promotion.