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Xbox 360 To Launch Festival-Style

Looks like Microsoft wants the Xbox 360 launch to be more Woodstock than Comstock. The launch party will take place in the desert, and Microsoft is trying to compare the whole thing to Burning Man.

Now, a disclaimer before I continue. I don’t like linking to sites with popups, since the whole concept is archaic (in internet years) and insulting. That said, I’ll still link if its minimal, blockable, and the site is of a high enough quality. Mary Jo Foley’s blog, Microsoft Watch, has a popup, but its for the site’s own newsletter, and the blog is too good to not link to. However, the site she links to, ActiveWin, has the most annoying popups I’ve seen in a while, popping out in two different browsers. As a result, to save you the indignity (and possibly danger, as my browser strangely crashed while viewing the site), I will “reprint” ActiveWin’s entire article, and I will not link to them. You can get to them through Mary Jo’s link, if you must.

The Xbox 360 Launch event will take place at a yet-unnamed location in the middle of the desert in CA. There will be thousands of gamers there from around the world, celebrating the launch of Xbox 360. There will be copious Xbox 360 systems set up with high-def monitors, surround sound, the works. Plus food and drink stations, live entertainment and a one-of-a kind Xbox 360 gift for everyone. Microsoft is calling it “Burning Man Meets E3″– it’ll be a party unlike anyone’s ever been to. Really a piece of pop culture and video game history with the opportunity to play the complete launch lineup for the first time and get “sneak peeks” on several never-before-seen games. It’s the “first generation of the next generation” and it’s all for the hardcore gamer. Why not NY City in Times Square or the other usual spots? This was a conscious choice to create a videogame mecca for the true audience of Xbox 360. The gamer. Our plan is to make this event the center of the gaming universe. And the 360 “Hex 168″ winners will be the VIPs. The “Hex 168″ contest ends at midnight PDT on the night of November 4, 2005. The content is an opportunity for anyone in the nation to get together with their friends and put their creativity and ingenuity to work and express themselves in a really fun way, nearly at its end and “Hex 168″ is the best way to guarantee they’ll get entry into the one-of-a kind event and win all the other great prizes.

So, to sum up: Xbox 360 launch in desert exclusive festival/party, MS wants to be cool, and ActiveWin’s popups suck. Good day.

November 7th, 2005 Posted by | General, Xbox, Xbox 360 | 4 comments



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4 Comments »

  1. http://www.activewin.com/terms/index.shtml

    So you violate their copyright, which is illegal…just to proclaim adversity about their popups…albeit annoying…but not illegal?

    Comment by Anonymous | November 8, 2005

  2. 360 Launch

    ActiveWin.com has details on the Xbox 360 launch:

    The Xbox 360 Launch event will take place at a yet-unnamed location in the middle of the desert in CA. There will be thousands of gamers there…

    Trackback by MicrosoftBlog.com | November 8, 2005

  3. Popups have sometimes been known to deliver adware and other security risks. Not only do I not wish to send my readers to a popup-ridden site, I also would like to avoid any possibility of a lawsuit if one of my readers suffers injury as a result of those popups. Since those popups have already crashed programs on my computer, I would assume they are at least somewhat malicious.

    I think that’s a reasonable legal excuse.

    Comment by Nathan Weinberg | November 8, 2005

  4. Why don’t you point to the original Xbox site:

    http://www.xbox.com/en-US/community/news/zerohour.htm

    Comment by Thor Prime | November 8, 2005

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