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Sure, Shop In Your Undies

Microsoft ran a strange publicity stunt in Times Square today, where Cedric the Entertainer encouraged people to “Shop in Your Undies”, or from your computer, on sites like MSN Shopping. Forgetting about the substance of the press release (yes, 31% shop online), I am a bit weirded out by this quote:

…it seems a lot of people will be dressing down and getting comfortable in front of their PCs over the next month.

Jeez, what you do in your own time is your business! Keep it to yourselves!

And Cedric doesn’t sound like a living press release when he says:

Why would I want to deal with overcrowded parking lots and having to go from store to store to find exactly what I’m looking for, when I can kick back in my undies, down a few glasses of egg nog, and get gifts for all my family and friends on MSN Shopping — without even getting out of bed?

Why, that’s exactly the sort of off-the-cuff and original humor Cedric is known for…

There is one bit of very useful information in the release, however:

This holiday season, to make it even more convenient for shoppers everywhere, MSN Shopping also features a Free Shipping Center, which lists merchants that will ship gifts for free; Procrastination Central, which begins Dec. 13 and offers hundreds of great last-minute gifts that retailers can ship for delivery by Christmas; and an exclusive savings program that offers savings of up to 65 percent on popular gifts.

That could prove quite useful.

But seriously, I never knew so many women wore boxers. Shows what I know about women, I guess. And here I had this crazy idea that almost every woman on the planet wears some form of panties, yet in that crowd, every single person, man or woman, was wearing boxers.

Coincidentally, many of those boxers had MSN Shopping logos. Pure coincidence.

Memo to Microsoft: It won’t seem politically correct, but if you had real people in their real underwear, you’d get a lot more publicity. Pay pedestrians to strip down to their undies, and you make every local newscasts. Where’s the bold thinking in Redmond?

November 30th, 2005 Posted by | General, Humor, MSN | one comment



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  1. [...] Read more : [the press release] via [InsideMicrosoft] [...]

    Pingback by Coolz0r - Marketing Thoughts » Shop In Your Undies Day | January 18, 2006

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