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MSN Developing ContentAds

Jensense has discovered that Microsoft is working on a contextual ads platform for content, dubbed ContentAds, and that it will be discussed, if not outright announced, at Mix ’06 in March. The crazy thing? Its right in the conference schedule, even though it hasn’t been published anywhere before.

Introducing adCenter – Microsoft’s Next Generation Advertising Platform
Speaker(s): David Jakubowski, Jed Nahum
Session Type(s): Breakout
adCenter is the next generation of online advertising that will allow you to conveniently plan, execute, and adjust your online advertising programs. Get the insider view of our current search advertising pilot in the U.S., our plans for ContentAds in 2006 and a preview of the innovations we’re testing at the Microsoft adLabs.

Jen doesn’t expect it to be launched this year, or anytime soon, but there will almost definitely be more news coming next month.

February 15th, 2006 Posted by | General, MSN | one comment

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1 Comment »

  1. Microsoft’s MSN adCenter, contextual ads getting closer…

    Meanwhile, on the contextual Internet advertising front, Nathan Weinberg points out a post at Jensense where Jennifer Slegg reveals what she found while reading the session descriptions for the upcoming Microsoft Mix06 conference where she is to be a …

    Trackback by Microsoft News Tracker | February 17, 2006

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