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Halo 3 Beta, Ad, Coming Next Week

Microsoft announced today that this Monday, December 4, will see the release of a major commercial for next year’s Halo 3. The 60-second trailer will air on ESPN during Monday Night Football, at some point between 5:50 and 6:20 pm Pacific (8:50 and 9:20 Eastern), and will be available on XBox.com at 8 pm Pacific / 11 Eastern.

The ad, created by McCann Worldgroup San Francisco, includes a mixture of live action and computer generated animation, will air one time only and will then be made available online worldwide through Xbox Live Marketplace and Xbox.

Interesting how the ad will contain live action, as well as pre-generated imagery, not gameplay video. I wonder where there going with this, although my theory is Microsoft is trying to create its own “1984″.

In addition, Monday represents the start of the Halo 3 multiplayer beta. Head to halo3.com starting Monday to sign up for the beta, which is set to kick off in the Spring. The beta is free, of course, so there’s almost no good reason not to sign up, if you’ve got an Xbox 360.

November 30th, 2006 Posted by | General, Halo, Halo 3, Xbox, Xbox 360 | one comment



Windows Live Expo Gets New Features

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LiveSide reports some new features for Windows Live Expo, as well as the addition of the shiny blue Vapor flair design atop the page. The new features include, besides the usual bug fixes and performance improvements:

  • Public availability for the UK and China
  • Upgrades to the Communities features (formerly “email groups”, which let you deal with people at your school or workplace)

  • Streamlined account sign-up
  • The maps now use the latest Virtual Earth control, including the great 3D maps
  • Enhanced image preview, letting you see more detailed photos faster

  • Facebook integration, letting you share listings with Facebook friends. There is even a “Share this on Facebook” button on listing pages

November 30th, 2006 Posted by | Expo, General, Live, Windows | no comments

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Zune A Success, Amazingly!

Wow, here’s some great news for Microsoft: In its first week of sales, the Zune player represented somewhere between 9 and 13% of all portable media players, beating out regular #2 Sandisk. While that is way behind the iPod, if Zune becomes the #2 player brand, it can be considered a success, creating a viable future competitor to the iPod. If Microsoft can claim solid #2 status, then Zune isn’t going away, and consumers will be willing to give it a look. Nice!

November 30th, 2006 Posted by | General, Windows Media, Zune | 6 comments