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Final Holiday Sales: Zune Comes In Fourth


NPD Group has released sales figures for the holiday shopping season, and for the period of November 19 through December 23, Microsoft’s Zune debuted to the market with 2.8 percent of all sales in the MP3 market. Apple’s iPod won the holiday season with 57.3%, up 42% from the year before. Overall, sales of consumer technology products rose 6.5% to $8.75 billion.

So, are these numbers good or bad? Well, while the Zune isn’t a flop, it also didn’t beat the iPod straight out of the gate. The fact is, though: No one expected that to happen, and if it had, it would have been the shock of the year. This is a long-term game, and even Apple still hasn’t seen how high it can go. However, The Zune now has a year to gain mindshare and improve the product, and next year will be the first real test of how it performs in the market. I’d hesitate to make any predictions now, but if Microsoft doesn’t capture close to ten percent of the market next time around, then they might have a problem.

January 5th, 2007 Posted by | General, Windows Media, Zune | 2 comments

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  1. People want something else. Not an iPod, not only mp3-player.

    For example, I would like to see Microsoft Zune with option FM Radio to listen, and not only to listen, but to record on my Zune (these possibility has SunGoo from SOuth Korea), also I would like to have Dictafon option, till 15-20 meter Distance.

    All that for 100 Euro? What abaout that?

    Comment by Ahmet | January 5, 2007

  2. [...] Final Holiday Sales: Zune Comes In FourthNoted here for reference since some of our reader refuse to believe that Microsoft is trailing three other competitors in their bid to dominate the portable media player market. [...]

    Pingback by The Daily Loper - January 20, 2007 | Medialoper | January 21, 2007

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