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Microsoft Took A Look At Buying Revver

Greg Sandoval reports that last month Microsoft met with executives from video sharing site Revver, looking to see if an aquisition of Revver would make sense. Microsoft is strongly producing its own MSN Soapbox service, which has been very well received, but Revver has a system for inserting and tracking advertisements within videos.

Microsoft decided not to pick up Revver, but it does show they are looking into bringing in some advertising technology from the outside to help out Soapbox, possibly because they haven’t developed, or are having trouble with their own system. Soapbox has some excellent technology, but providing a way for uploaders to make some cash could be a nice hook, especially if they tap the advertiser base of MSN AdCenter. Also, Revver’s userbase, while nowhere near YouTube’, would provide a running start to Soapbox as it tries to compete.

February 28th, 2007 Posted by | General, Google, MSN, Soapbox | 2 comments

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  1. Interesting, I was wondering what the appeal of Revver was to MSFT. Thx.

    BTW, OT but you haven’t waded into the recent back and forth between Pirillo/Ed Bott etc about Vista vs XP (or if you did, I missed it). I’m interested in your personal experience on Vista at this point? It seems like it’s your daily platform?

    Comment by Bob | February 28, 2007

  2. Good question, Bob. I’ve been staying on the sidelines on this one, mostly because I like both guys involved. Still, I feel like Chris is giving Vista and Ed a bum rap. Windows has always had its problems, but the problems with Vista are, in a word, meaningless, when compared to the much bigger problems previous operating systems have had. There aren’t massive complaints around the net, or huge warnings from Microsoft about incompatible popular software and hardware. None of my main software has a problem that can’t be solved by compatibility mode, and even that is rare. Mac OS X had the worst start of any major operating system in the last decade or so, and it is doing amazingly well these days.

    Comment by Nathan Weinberg | March 4, 2007

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