So, what do you think? It seems clear they are advertising for women, and for men who need to convince their ladies that Media Center is the way to go, but the ad doesn’t seem to communicate lately. I like some of the interaction between the two actors, but the ad doesn’t spend enough time to show why you’d actually want the system. The ad should have communicated these sentences very simply:
- Windows Media Center runs on your computer with Windows Vista.
- Media Center can record and pause live TV, show off your photos, videos, and music.
- With the Xbox 360, you can show Media Center, from your computer, on your TV, without having a computer in the living room.
That’s it! Those are the talking points! And yet, the ad doesn’t really say any of them. Ads need to do more than just be “clever”, when it comes to technology, they need to show how it works. The iPhone’s ads are no more than product demos, and they work. Show enough people Media Center, and the will buy it. Media Center is amazing, but people don’t know how easy it is to use, or even that it exists.
I couldn’t convince my wife that we needed Media Center on our HDTV, and the bugs and crashes only made it harder. I’m a target for this ad campaign, but I wouldn’t be able to convince her that way. Instead, I bought a PC for the TV, and told her it was for her to be able to use email and Facebook without (a) taking away my PC and (b) cluttering the apartment with another computer. The Media Center stuff? I’ll ease her in, and she’s growing to love the ease of watching downloaded videos on the TV without stretching cables all over the place.
Microsoft marketing seems multi-headed these days. Some groups are brilliant, some are morons, and some just miss the mark, like this ad.