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Xbox/Doritos Running Game Design Contest

Doritos game

Microsoft and Doritos (makers of tasty chips, not the computer kind) are running a contest where you can submit a “Doritos-inspired” game design idea and win prizes, as well as the chance to have your game produced and released. Five finalists will have their games created as public betas, and will also receive a prize pack consisting of a 42-inch plasma television, a Limited Edition Xbox 360 Elite Console, ten Xbox 360 games , 2000 Microsoft Points, a one year Xbox Live Gold subscription, a home entertainment system including a 5.1 Dolby Surround Sound System, and a pro-gaming chair. Approximate retail value: $6,075.

Contestants submit their game ideas starting today. Describe your game in less than 500 words along with any additional media elements that explain it, like sample screenshots, photos, cartoons, renderings, video, drawings, music, audio and Doritos branded assets no more than 50 megabytes in size. Submissions must be received by July 29, and each contestant can send up to 3 different submissions, each of which must be rated T or E10+ by the ESRB. Five finalists will each receive a prize pack, after being judged on originality (40%) appeal as a video game (30%) and adherence to the assignment (30%).

A professional game developer will create betas of all five finalist games and release them as public betas on October 29, 2007 (so make it something that can be coded quickly), with the public getting to play the games and vote on their favorites through November 18. A grand prize winner will be named, and Doritos intends to produce and release the final game of that winner, but it bears no obligation to do so, and there will not necessarilly be any money received from the final game.

It seems like Doritos wants to replicate Burger King’s success at making a simple video game to market their brand. Since Doritos has no stores to sell the game in, it will probably be released on Xbox Live (and the beta could be on Live, or just a PC download), hopefully even for free.

I’ve got an idea or two, courtesy of my wife. The idea of taking chips and turning it into a fun, playable experience sounds like my kind of challenge. I’ve got two ideas I’m submitting, let me know if you’ve got anything cool. Watching some Doritos ads on YouTube should probably give some good ideas.

Good work by XYBA catching this.
(via Digg)

June 21st, 2007 Posted by | Xbox, Xbox 360, Xbox Live | 2 comments

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  1. Wow, I love Xbox and Doritos! Two great products under one roof! Neat contest.

    Comment by Michael | June 21, 2007

  2. [...] choosing the the fan-created Doritos-themed game that will be released for the Xbox 360 next year. The promotion, where fans sent in game ideas and had the best of them created into simple online games, then [...]

    Pingback by » Dinosaur Potato Chip Game Coming To Xbox Live » InsideMicrosoft-part of the Blog News Channel | November 21, 2007

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