Microsoft’s Windows Live division launched a very different kind of website, a vertical for mothers called Real Live Moms. The site lets moms create a personalized space, discuss issues with other moms, create scrapbook slideshows, blogs, favorites, chat over Live Messenger, find parks, send Hotmail emails within the website, get parenting tips, baby-related Microsoft Gadgets and get special offers just for moms.
It’s really great to see Microsoft pulling a bunch of Live services together to create a unique site like this. Yeah, all those services are strong on their own, but Microsoft’s invested in so much infrastructure that can be tied together and used in interesting ways to reach completely different audiences. I hope verticals like this turn out to be a way for Windows Live to succeed.