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Xbox 360 Tops Everyone, Thanks To Halo 3

Xbox 360 sales in September were up, way up, enough that Microsoft beat all comers, including the Nintendo Wii. Microsoft sold 528,000 consoles, almost double the 276,000 in August, 27,000 more than the Wii (which saw sales rise 25%) and almost five times the number of PS3′s sold. Sony’s PS3 not only got its ass kicked by Microsoft, but PS3 sales fell from 130,00 to 119,000, down 29%.

Halo 3, usurprisingly, was the top selling game in September, selling 3.3 million units among all three versions. Not only was that 12 times the number two game, it also outsold the entire rest of the top ten selling games. Combined. Twice. Yeah, it outsold the aggregate of all other nine top selling games by a factor of 2-to-1.

74% of all game sales were for the Xbox 360, compared to 17% for the Wii and a scant 9% for the PS3. Microsoft outsold Sony 8-to-1, and without Halo 3, they still outsold 2-to-1.

If you don’t combine the three Halo editions, then the top selling game in September was Halo 3. The number two seller? Halo 3: Limited Edition. And number three? You guessed it, Halo 3: Legendary Edition. The average sale price was $69. The $130 Legendary edition sold twice as many copies as Sony’s big release, Heavenly Sword.

Madden 08 is doing best on the 360, selling 173,000 copies, almost triple the PS3′s 62,000 or the Wii’s 58,000. BioShock, a PC/360 exclusive, has sold 641,000 copies on the 360. Skate on the 360 outsold the PS3 version 6-to-1.

In actual dollar values, industry sales in September were $1.36 billion, up from $778 million the year before. Game sales were $550 million, up from $335, and console hardware sales were $418 million, up from $145.

Microsoft will start bundling two games with the Premium and Elite Xbox 360s. Buy a console now and you’ll get Forza Motorsport 2, probably the best racing game for the Xbox 360, and action RPG Marvel: Ultimate Alliance. Expect to see this bundle over the holiday season, starting at the end of October. I hope my Xbox 360 red rings during that period, so Best Buy has to honor my in-store warranty with a box containing the free games.

Microsoft is also replacing the Xbox 360 Core system with the Xbox 360 Arcade. It’s the same console, but it comes with a 256-megabyte memory card, a wireless controller (instead of the annoying wired version), an HDMI port (but no HDMI cable) and a disk with demos of some Xbox Live Arcade games.

October 18th, 2007 Posted by | Xbox, Xbox 360 | 2 comments

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  1. I am waiting for GTA not much of a halo fan, it would be interesting to see what the sales will be like for that.

    Comment by zer0 | October 20, 2007

  2. Some analysts are saying that GTA 4 will top Halo 3. I don’t think day one sales will beat Halo’s day one, but overall sales, among the two platforms, will eventually eclipse Halo 3′s total sales. GTA is a huge franchise, an unless the new edition is a failure, don’t be surprised if it sells five million copies easily in a reasonably short period of time.

    Comment by Nathan Weinberg | October 23, 2007

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