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Want An Xbox 360? Buy A Car

Well, you can’t even buy this car. Microsoft and Nissan are unveiling a concept car, the URGE, that has an Xbox 360 integrated, and allows you to play Project Gotham Racing 3 using the car’s steering wheel, gas pedal and brake pedal, all on a flip-down 7-inch LCD screen. And yes, it only works like that when you’re parked, you moron.

From the press release:

The URGE concept car is equipped with the award-winning “PGR 3,” which allows drivers to control a breathtaking trip through the streets of five photo-realistic locations: New York City, London, Las Vegas, Tokyo and the Nurburgring test track in Germany. “PGR 3″ drivers view and play the game on a flip-down LCD screen, which doubles as a rear-view mirror when the car is being used for real driving. They control the action using the Nissan URGE’s race-inspired steering wheel, gas pedal and brake pedal. A Nissan URGE driver can, for example, maneuver through the streets of New York, park the car and fire up the Xbox 360, then virtually race through the same streets using the same steering wheel, gas pedal and brake pedal — blurring fantasy and reality in a way that the automotive world has never before seen.

A very cool idea, but as a concept car you won’t be able to buy it to get around shortages, and you won’t be able to “test drive” the Xbox 360 at your local dealership. You can only see it at the 2006 North American International Auto Show on January 9.

December 28th, 2005 Posted by Nathan Weinberg | General, Xbox, Xbox 360 | no comments
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