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Microsoft Ramping Up Xbox 360 Production Big Time

Taking advantage of Sony’s half year delay on the Playstation 3, Microsoft has announced it will set in motion a doubling or tripling of Xbox 360 production this very week. The company was on target to hit 4.5-5.5 million consoles sold by June, and at these levels they could conceivably ship 12-18 million units before the PS3 hits in November.

If Microsoft can match or exceed Sony’s sales of one million units through March of next year, they will present Sony with around a 15 million user deficit that may prove insurmountable, or at least buzz killing. Looks like Microsoft may have won the launch contest before it ended, although the long-term war will still be a different story. After all, with such a big lead, Xbox will have a lot of sales expectations to live up to.
(via Digg, Thomas Hawk)

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March 21st, 2006 Posted by Nathan Weinberg | Xbox 360, Xbox, General | no comments

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