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Windows Vista Viral Marketing

Long Zheng writes about Microsoft’s official viral marketing campaign for Windows Vista, called Clearification. It features Demetri Martin from the Daily Show, and makes absolutely no sense, like all of these campaigns. Can Microsoft just stop doing these things? It’s like every new product has to get (a) a strangely named website, similar to the product name, (b) weird Flash animation, (c) new content leading up to an announcement/release date. Time to realize these things are getting tired and predictable, maybe?

Here’s a taste of what you can expect:

October 6th, 2006 Posted by Nathan Weinberg | Vista, Windows, General | no comments



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