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Halo 3 Beta, Ad, Coming Next Week

Microsoft announced today that this Monday, December 4, will see the release of a major commercial for next year’s Halo 3. The 60-second trailer will air on ESPN during Monday Night Football, at some point between 5:50 and 6:20 pm Pacific (8:50 and 9:20 Eastern), and will be available on at 8 pm Pacific / 11 Eastern.

The ad, created by McCann Worldgroup San Francisco, includes a mixture of live action and computer generated animation, will air one time only and will then be made available online worldwide through Xbox Live Marketplace and Xbox.

Interesting how the ad will contain live action, as well as pre-generated imagery, not gameplay video. I wonder where there going with this, although my theory is Microsoft is trying to create its own “1984″.

In addition, Monday represents the start of the Halo 3 multiplayer beta. Head to starting Monday to sign up for the beta, which is set to kick off in the Spring. The beta is free, of course, so there’s almost no good reason not to sign up, if you’ve got an Xbox 360.

November 30th, 2006 Posted by Nathan Weinberg | Halo 3, Halo, Xbox 360, Xbox, General | one comment

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  1. […] Microsoft has revealed that an amazing 140,000 people signed up for the Halo 3 beta at on the first day the signup page was available. Me and my brother both signed up, and I can tell you two things: (1) The site was almost entirely inaccessible for a long time, and (2) the only browser we got through with was Firefox. There’s no other number to compare this to, as this is the first real popular console free beta I know of, but 140,000 tells me the interest in this game is going to be sky-high. […]

    Pingback by » Halo 3 Beta Pulls 140,000 First Day »  InsideMicrosoft - part of the Blog News Channel | December 13, 2006

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