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Windows Vista “Wow” Ad

The first commercial for Windows Vista is out, and I’ve got one thing to say: Microsoft should have aired it during the Super Bowl:

Video: Windows Vista “Wow” ad

The ad isn’t the greatest I’ve ever seen, but it did give me chills. I really enjoyed it.

The fact is, the ad, while excellent, might not hold people’s interest during regular TV watching. As a Super Bowl ad, the spot carries a hightened sense of importance, and people would have paid attention. For $5 million, Microsoft could have made a real big splash with this. It’s a damn good ad, and deserved it.

Interestingly, I didn’t even watch the whole ad the first time I saw it. I was preoccupied, blogging or something, and caught just the beginning of it. Didn’t even realize it was the Vista ad. That has to say something.

In other news, Apple’s got another ad on Vista User Account Control:

Wait, so Microsoft’s the positive, optimistic company, and Apple is sarcastic? Do the Apple ads even care about selling computers anymore?

February 9th, 2007 Posted by Nathan Weinberg | General, Windows, Apple, Vista | one comment
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1 Comment »

  1. They better not show that Vista ad in the Netherlands. It might do okay in Germany, though (I think Germany is more like the United States when it comes to TV ads).

    I’m sorry to say I don’t really like it. Instead, I’d like to see (an adaptation of?) the “It started with a simple vision” video with “Go” by Andy Hunter playing ( It’s a lot like this one:

    I think they made several versions of it. I have a different one on my harddisk.

    Comment by Tim | 2/11/2007

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