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Apple “Get A Mac” UK Actors, Another Ironic Choice

Charlie Brooker writes about the British versions of Apple’s “Get A Mac” ads (”I’m a Mac”/”I’m a PC”), and how the choice of actors in the ads, which match the American version nearly to the word, is a strange one. Either Apple was trying to be accurate yet self-deprecating, or they just don’t know what the hell they’re doing.

The ads are adapted from a near-identical American campaign - the only difference is the use of Mitchell and Webb. They are a logical choice in one sense (everyone likes them), but a curious choice in another, since they are best known for the television series Peep Show - probably the best sitcom of the past five years - in which Mitchell plays a repressed, neurotic underdog, and Webb plays a selfish, self-regarding poseur. So when you see the ads, you think, “PCs are a bit rubbish yet ultimately lovable, whereas Macs are just smug, preening tossers.” In other words, it is a devastatingly accurate campaign.

It’s funny, but the guy who plays the PC in the US ads, John Hodgman, is an accomplished New York Times magazine editor and writer, NPR reporter, and Daily Show correspondent, while the Mac guy, Justin Long, is a B-list nobody actor whose worked on Herbie: Fully Loaded, Dodgeball, and starred in Accepted.
(via Keith Combs)

UPDATE: Here’s a video of John Hodgman on the Daily Show, when John Stewart tries to get him to say his famous line. Hilarious:

February 13th, 2007 Posted by Nathan Weinberg | General, Humor, Apple | one comment
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  1. “they are best known for the television series Peep Show”

    Perhaps, but although Peep Show was very good it was also watched by practically no-one, so I doubt the choice of casting will do any more harm than the overall smugness of the adverts already does.

    Comment by paul haine | 2/14/2007

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