Premiere: Microsoft’s The Break Up
Ladies and gentlemen, Microsoft’s marketing movie The Break Up, as I wrote about last week:
So, what do you think of it? I can totally relate, both on the dating side and the marketing side. Marketers get so much wrong. They talk about relationships, but if it were a real relationship, they’d have been dumped long ago. Two thumbs up!
(via Kris)



Thanks for the 2 tumbs up
Comment by Geert | May 17, 2007
[…] of stuff that does work, AdRants has good stuff to say about Microsoft’s The Break Up, and they also point out another great video in a similar vein, Truth In […]
Pingback by » Sometimes Microsoft Marketing Gets It, Sometimes They’re Dopes » InsideMicrosoft - part of the Blog News Channel | May 21, 2007
[…] I love talking marketing here, as its one of the biggest (if not the biggest) challenges Microsoft faces, and Microsoft’s Steve Clayton has this great image showing the different methods of reaching the customer: marketing, PR, advertising and branding (the image above is one of them). It makes a great point, especially the one about branding, and I feel like it relates well with the “Break Up” film MS produced recently. […]
Pingback by » Ads Should Make Love To You » InsideMicrosoft - part of the Blog News Channel | June 4, 2007