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Ads Should Make Love To You


I love talking marketing here, as its one of the biggest (if not the biggest) challenges Microsoft faces, and Microsoft’s Steve Clayton has this great image showing the different methods of reaching the customer: marketing, PR, advertising and branding (the image above is one of them). It makes a great point, especially the one about branding, and I feel like it relates well with the “Break Up” film MS produced recently.

I’d love to see the Break Up concept stretched to cover the four roles in Steve’s post, perhaps showing the consumer getting hit on by four guys. Could be hilarious and hugely informative to marketers who aren’t doing their job right. The main lesson: Look at the consumer as a potential date, and decide if your hype is only going to leave that date dissapointed in your performance at the end of the night. If it is, you need to work on your skills before hitting the bar again.

Oh, and if you don’t know it, all the chicks want to sleep with Apple.

June 4th, 2007 Posted by Nathan Weinberg | Marketing, Apple | no comments

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