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Dell Really Just Doesn’t Like Vista

Dell created this video showing consumers the difference between Windows XP and Vista, and you just get the feeling they don’t like Vista much. Considering they decided to start offering Windows XP again to their customers recently, for the same price as Vista, they really aren’t showing a lot of enthusiasm for Microsoft’s latest OS. Long Zheng says, “I can see why Vista isn’t selling well with crap like this.”

Dell just isn’t able to create buzz for its products. HP seems to be about 10% short of a coolness resurgence, Apple is doing real well, and all I want is an Asus laptop for my next system. But Dell? The only thing I want from them is the XPS M2010, and it’s the type of system you need an hour of testing to decide if worth it (and unless it makes it to Wal-Mart, no one ever will). Your marketing needs to be enthusiastic, otherwise why would your customers be enthused? Dell could learn several things from Microsoft, if it showed any excitement for Microsoft’s products.

June 7th, 2007 Posted by Nathan Weinberg | Marketing, Vista, Windows, General | no comments

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