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Microsoft IPTV Re-Branded Mediaroom

mediaroom-logo.pngMicrosoft announced that its IPTV (television delivered over an internet connection) platform is getting a real brand name: Microsoft Mediaroom. They also announced several new features, including music and photo sharing around the house, dynamic picture-in-picture, digital terrestrial TV support, and a dev kit so third parties can create TV-based applications to run under Mediaroom. Now they just need to get the damn thing in an area where I can use it, and I’ll be happy.

Well, I am happy about the brand change. Some Microsoft products have been getting cool brand names lately, and it’s a trend you can’t argue with. Google is sticking to the old literal product name formula, while Microsoft came up with Silverlight and others like it. Good for them, trying to be just a little bit less stodgy.

Todd Bishop has some background on the name change, which is designed to say more than just “Microsoft TV”, and the logo, which is supposed to be incorporated into future remote control designs.

June 20th, 2007 Posted by Nathan Weinberg | General | one comment

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1 Comment »

  1. I love Microsoft’s IPTV platform. It’s one of the most underdogged Microsoft products, that’s actually awesome. I’ve used AT&T’s U-verse (which uses Microsoft’s IPTV) and it so awesome. It’s quik and slick and just more better. It’s the future of digital TV.

    It’s too bad people haven’t associated this with Microsoft, and barely anyone knows about it.

    Comment by Michael | June 21, 2007

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