Gatineau Finally Revealed With Screenshots
Dave Naylor has posted the first verified screenshots of Microsoft codename “Gatineau”, the in-development web analytics service that has sounded great but been shrouded in secrecy. Take a look at his screenshots:
You can see Gatineau built into AdCenter, funnels and goals, very interesting and great looking graphs, and demographic data (including gender).
Ian Thomas confirmed the screenshots, and has confirmed Microsoft’s biggest killer feature yet for Gatineau, the demographic data on your website visitors. If someone comes to your site logged into their Windows Live ID, Microsoft will use their own data on that person in your analytics report. You won’t have access to the Live ID date, or know who it was that visited, but Microsoft will give you aggregate stats like gender, age, that sort of thing, stats you absolutely can’t get anywhere else. I love it.
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