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Is the 360 Healthy? Struggling? On The Verge Of Something Magical?

We’re finally getting solid and longish-term enough numbers to get an idea of how this generation of game consoles is doing, and the verdict is… who the hell knows? The Wii is doing incredibly, the Xbox 360 is selling a solid second, but way less than it did a year ago, and the PS3 is kinda slugging along, but a fake price cut might help them out.

Take a look at the weekly NPD numbers for every month since January:

weekly-console-sales-through-june-2007.png

And the cumulative numbers over that period:

total-console-sales-through-june-2007.png

Nintendo put out their earnings report, targeting 16.5 million Wii consoles sold in the next 12 months. The Hollywood Reporter put out a rumor that the Xbox 360 will see a price drop on August 8, in just two weeks. The rumor, based on reports from retailers, is that all 360 consoles will drop $50 to take advantage of a slow season and multiply the Halo 3 effect on console sales.

So, is the 360 struggling, or is this just a down period combined with massive Wii hype? Most likely, we won’t have a real answer until Halo 3, Grand Theft Auto IV, and the holiday shopping season have all been processed.

July 25th, 2007 Posted by Nathan Weinberg | Nintendo, Sony, Xbox 360, Xbox, General | no comments



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