I’m Initiative Helps Messenger Grow
Windows Live Messenger’s I’m Initiative, which allows Messenger users to add an icon directing a portion of advertising revenue to the charity of their choice, has contributed to the growth of Live Messenger. Over the four months of the program for which data is available, Messenger has been outpacing its rivals, enjoying growth of up to 8.7% a month, while Yahoo and AOL have combined for no more than 3.8% growth, according to ComScore numbers.
Of course, while Messenger is the winner, the charities are going to need some money from Microsoft to reach the program’s goal:
In the 5 months so far over $35,000 has been raised, which is a pretty good total considering that only users in the US are able to raise money. However as each of the ten charities is guaranteed to received $100,000 at the end of the first year, this potentially leaves Microsoft another $900,000 or so to meet (based on the current rates).
I really don’t see any proof that it’s the I’m intiative that’s boosting MSN more than other factors.
I don’t believe it, either…
(Not subscribed to the comments feed - hmm… wasn’t there a comments feed for a single post, or am I confused with IEBlog now? Oh well.)
Comment by Tim | August 8, 2007
I really don’t see any proof it’s the I’m initiative that’s boosting MSN more than other factors are.
I don’t believe it, either…
(Not subscribed to the comments feed - hmm… wasn’t there a comments feed for a single post, or am I confused with IEBlog now? Oh well…)
Comment by Tim | August 8, 2007