Only 25% Of Firefox Downloaders Are Active Users
The Mozilla Foundation, makers of Firefox, have announced a renewed and altered marketing effort, due to the fact that Firefox’s marketing reaches many, but converts very poorly. Of the many people who have been inspired to download the browser due to grassroots and Google affiliate marketing, only 25% actually become active users of the browser, with others staying with their old browser and using Firefox only sparingly or not at all.
The worst part is that only half of those who download it even install it. How people download some software and never even bother to install it is beyond me. Among the changes being proposed are a clearer icon, with text that says what the application does, and more prominent placing on the Windows desktop/quick launch bar and the Mac OS dock.
