Microsoft Wants Xbux To Stop Playing
Microsoft has told Xbux, a company which connects extreme sports figures connect with promoters and sponsors, to change its name or face its wrath. While Xbux contends that its name is different enough from Xbox and in a different industry, Microsoft is concerned that the brand could cause confusion.
I am going to have to side with Microsoft on this one. Xbux and Xbox run in the same circles, targeting a similar audience, albeit for different purposes. Xbux could wind up playing a part in video games, putting together video game sponsorships, which could cause a lot of confusion. It’s a terrible name, anyway (as is Xbox), and it’s not like they’ve been around long enough or are popular enough that they can’t afford to just change it.
I’d better tell my financial advisor to withdraw my investment in Pintendo Mii, a company that makes voodoo dolls.
(via Valleywag)
