InsideMicrosoft

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MS aQuantive Lands 20 New Ad Clients

Aiming to show that the firm is now even more attractive to potential clients, Microsoft has announced that aQuantive, the online ad company it bought for $6 billion, has attracted 20 new advertising clients since the sales closed in early August. New clients include SmartBrief, Reunion.com and Entrepreneur.com, and IAC’s CollegeHumor is now using aQuantive’s Atlas AdManager.

The article also discusses a deal to use Microsoft’s ad tools in the Associated Press’s web video service, used on 1,800 major news websites.

October 8th, 2007 Posted by Nathan Weinberg | Advertising | no comments



Halo 3 Car Fails At NASCAR Race

Microsoft sponsored the number 40 car driven by David Stremme at the Dover 400, giving it a nice Halo 3 paint scheme. Problem is, the car suffered mechanical failure, blowing its engine on the 306th lap, something that’s happened six times this year to Stremme. Meanwhile, the Wii car almost won the race, finishing second.

At least Halo 3 itself was successful, but you have to appreciate the irony. Something Xbox 360-related suffering mechanical failure? Who’s shocked?

October 8th, 2007 Posted by Nathan Weinberg | Halo 3, Nintendo, Halo, Xbox 360, Xbox, Humor | no comments