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Xbox 360 Gets Price Cut in Japan

Microsoft has cut the price of the Premium Xbox 360 and the Core pack in Japan, knocking the price down to hopefully get at all competitive in that country. The Core 360 (presumably to be replaced by the Arcade, at the new price, any day now) will cost 27,800 yen, or $243, down from 29,800 yen, or $261, but still more than the Wii’s 25,000 yen/$219. The Premium is now 34,800 yen/$304, down from 39,795 yen/$348.

For the first half of 2007, Microsoft sold 122,565 units of the Xbox 360 in Japan. The PlayStation 3, which has gotten off to a slow start, still sold nearly five times as many with 503,554 units. Nintendo’s Wii meanwhile sold 1.78 million.

The price cut will certainly help the 360 compete, though it will not be enough to win. Microsoft isn’t going to win Japan this console generation, but if it wins worldwide, and handily, it could leave Sony so weak that the Japanese will buy the next Xbox.

October 24th, 2007 Posted by Nathan Weinberg | Nintendo, Sony, Xbox 360, Xbox, General | no comments

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