InsideMicrosoft

New AdCenter Features, Including Editorial Review

Got an email letting me know of some new features for Microsoft’s AdCenter, Microsoft’s one-stop service for buying online advertising. The new features:

Dear Nathan,

This weekend, Microsoft adCenter will upgrade with new features. You’ll see improvements to the editorial review of your ads, increased reporting capabilities, and new campaign management features.

Upgrade highlights
 Instant editorial feedback on your ads and keywords during the creation process.
 Receive one editorial e-mail per account per day for your newly disapproved ads or keywords with consolidated e-mail notifications.
 Improved speed means your campaign updates can go live faster.
 Intuitive reporting functionalities allow you to easily analyze and optimize your reports with interactive filtering, sorting, and graphs.
 Flexible budgeting for your campaigns. Now you can set a daily budget target with a maximum spend per month.
 Substitute default dynamic text to be used if your inserted keyword or placeholders cause the ad to exceed the maximum character limit.
Read our adCenter Feature Release Guide to learn how to use all of the new features from this upgrade. You can also visit our adCenter Blog for detailed feature reviews.

If you have any questions, please contact our adCenter Support Team.

Sincerely,

The Microsoft adCenter Team

The editorial feedback lets you know if there’s a problem with your ads, such as you forgetting to fill in something, getting the length of the ad copy wrong, poorly formatted URLs, that sort of thing. Read more about the upgrade, with screenshots, at the AdCenter blog. You can also read the nine-page PDF explaining all the new features. The dynamic text, which lets you define parameters that can be inserted and changed within ad text, looks particularly useful.

October 29th, 2007 Posted by Nathan Weinberg | Advertising | one comment