InsideMicrosoft

Home Server Marketing As The “Stay At Home Server”

I’m liking the cool direction thought up by the marketing folks to push Home Server. StayAtHomeServer.com paints the Home Server as some sort of nightly news story, tongue firmly planted in cheek. There are some interesting and funny videos about Home Server there.
(via Nick Mayhew)

They’ve made a children’s book for the campaign, called “Mommy, Why is There a Server in the House? Helping Your Child Understand the Stay-At-Home Server” by Dr. Tom O’Connor Ph.D. The introduction says:

Just so you know, Tom O’Connor does not actually have a Ph.D. He is also not actually a person. And the entire premise of this book is fictional. But on the bright side, a Windows Home Server is a real product. Perhaps you’d like to buy one?

Apparently, a server is a “funny-looking box” that “makes friends with computers”, offices are places where people say bad words, and when a mommy and a daddy love each other very much, they get a Home Server. The book will be on Amazon soon, and I’m going to love having it on my bookshelf.
(via the Home Server blog)

Finally, Donavon West has a new Home Server Hacks blog. For now, it just tells you how to upgrade the RAM in an HP Media Smart Home Server (which the company claims is impossible, but is actually quite doable) and a walkthrough for adding a hard drive to the server. Hopefully he’ll get into more general Home Server tips in the future.

December 10th, 2007 Posted by Nathan Weinberg | Home Server, Server, Windows | 2 comments