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Microsoft and Dell showing off (PROJECT) RED products in Super Bowl spot

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A few weeks back Microsoft and Dell announced they would combine efforts to create a product for the (PROJECT) RED campaign. They announced special editions of the M1330, M1530 along with the XPS ONE. The computers all come loaded with Vista Ultimate PROJECT (RED), which is pretty much Vista Ultimate with additional backgrounds, sidebar gadgets and a screen saver. But the real value comes from knowing that up to $80 of your purchase will go to the Global Fund, which helps fund the fight against Aids/HIV in Africa. Microsoft has been rumored to be working on an PROJECT (RED) Xbox 360 but has yet to confirm any solid plans.

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It looks like Microsoft and Dell are eager to get the word out because the companies have announced they will begin a massive marketing push of their PROJECT (RED) products that will begin with a Super Bowl advertisement. The campaign will include both print ads and TV spots.

Currently you can only get Vista Ultimate PROJECT (RED) with the specific Dell systems.

February 1st, 2008 Posted by stefan | Advertising | no comments



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