Recent Search Patents
Gary Price has the scoop on some new search-related patents filed by Google, Microsoft, IBM, Yahoo, Phillips, Xerox, and others. Google has filed a patent for searching in one language for information in another. IBM’s patents relate to personalizing search indexes, results ranking, organizing hypertext bookmark documents, and ads that are optimized based on other ads. Phillips has filed for a patent for “Content-driven speech- or audio-browser”. Yahoo’s filing is for a universal search interface and for a method to allow paid listings to be managed by advertisers. Also, Xerox has filed for a search ranking patent. Read more at Search Engine Watch.
The most interesting one? Easily IBM’s filing for “System and method for dynamically optimizing a banner advertisement to counter competing advertisements“. What the system does is analyze a page and detect ads. Then it matches those ads against a database of the client’s competitor’s ads, and reformats the client’s ad to better compete against those ads. Brilliant! If IBM is planning on getting into the online ad game (and this patent is a big hint), this is exactly the million dollar idea any company needs to succeed.
Would be interesting to know just how they plan on doing it though, heh.
Comment by Matt | December 27, 2004
IBM to enter the online ad market?
Google, Microsoft and Yahoo all recently filed new search-related patents. But so did IBM, Phillips and Xerox. Nathan Weinberg comments:The most interesting one? Easily IBM’s filing for “System and method for dynamically optimizing a banner adverti…
Trackback by The Internet Stock Blog | January 5, 2005
IBM to get into online advertising?
Nathan Weinberg brings interesting tidings on how IBM might be getting into online advertising. One to watch, of course, although IBM’s idea would be worthless if publishers started ensuring that competitors did not have banners on the same page, which
Trackback by Aqute Research | February 1, 2005